With over 40% of site landings occurring on listing detail pages, the homepage is no longer the only home base
With almost 40% of site landings occurring on listing detail pages, the homepage is no longer the only home base
3 REASONS TO UPGRADE YOUR PROPERTY DETAIL PAGE
Our Google Analytics data shows that more than a third of visitors land on listing or building detail pages of real estate websites. This means that your property detail page can mean a lot more for your branding! Your homepage is no longer the only first impression of your website - your listing section should be as beautiful as your homepage.
#1 - It's Often Your First Impression!
As mentioned above, if almost 40% of your visitors are seeing the listing/property/building detail page first, this is your storefront in the digital world. Making sure this page looks even better, with your branding fully present, can make a big difference in brand awareness and repeat visits.
"New visitors spend an average of 2 minutes 31 seconds on site compared with 5 minutes 31 seconds for returning visitors."
- From The KissMetrics Blog (8 Important Stats From 18,000 Websites)
#2 - More Features & Better Google Performance
More 3D tours, PDF floorplans and other custom features available offer your visitors much more to enjoy, while giving Google much more valuable data to index on your website. This is a far superior investment to creating single-property websites on a case-by-case basis. Boost your image & ranking at the same time!
#3 - Make Your Clients Even Happier
Every homeowner loves being featured in the spotlight. Our listing detail page upgrades allow you to showcase your own listings with far better design & photos than the 3rd party listings fed from the MLS® Reciprocity systems. When these pages are shared on Facebook and found on Google, they will look fantastic - making your homeowners even more excited!
