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Track On-Site Behaviour Better with Google Analytics 4

Prior to this upgrade, the GA4 tracking tag had to be manually and fully entered into the header Javascript block – this is no longer the case. Our analytics code system has been upgraded to gracefully  handle both Universal Analytics (older version with property IDs starting with UA-) and the new GA4 (cutting edge with property IDs starting with G-). Lead form send actions tracking is successful, and we intend to implement more advanced tracking such as MLS® or building/presale map search load & triggers. GA4 also tracks on-page scroll behaviour – page views are no longer the only engagement metric that shows how interesting your page is!

Bigger & Better QR Codes

Did you know our websites always offered a quick & easy one-click solution to generating QR codes that sent visitors straight to the listing detail page? We improved it even further by expanding the size of the QR codes from 150px wide to 450px wide, making it easier to print & distribute on larger formats. With the rise of QR codes during (and after) the COVID-19 pandemic, this is a tool that will help real estate agents drive even more traffic to their websites.

Better Support for HoodQ Widgets

We upgraded our core to enable HoodQ installation on each site a breeze. HoodQ widgets offer a quick & easy summary of schools, parks & other critical lifestyle amenities near any listing. We are offering the installation of the free widget with a small one-time installation fee with a full security/speed check-up added as a bonus!

Lead Email Send Module Upgraded

Our lead form emails are much more sophisticated than what meets the eye – it uses an industrial grade email distribution system trusted by many companies such as Uber, Airbnb and more. We upgraded our integration to SendGrid’s newest standard’s so that future email security changes have almost zero chance of impacting deliverability. Bringing you leads, after all, is our ultimate purpose!

Property Type & photo modules Cleaned up on Select MLS® Feeds

Recreational properties, land-only and commercial/business real estate listings on select CREA DDF based MLS® integrations have been improved. Tillsonburg (ON), Kelowna, Ottawa and Halifax feeds were upgraded! The Kamloops (BC) feed (which also covers Merritt, BC) has been completely re-coded to the new RETS IDX specs (moving on from the archaic FTP based feed) to enable more frequent sync of new listing & photos.

Other Upgrades Over The Past Few Weeks

  • Instagram feed fetch module has increased timeout in case the API responds slower, reducing the odd of errors or faulty hits

  • Rental listing availability module bug fixed (if the date was before the current date, the display would break)

  • Invisible reCAPTCHA bug fixed on Yaletown 2.0 contact forms for more consistent human verification

  • Faster mobile/thumb image compression, saving several hundred milliseconds per image (sounds like little, but it adds up when you’re uploading 40 photos).

  • Commercial listing lease rate display modules cleaned up for better $-per-sqft & monthly/annual net rate display

  • Blank city bug fixed on the Tillsonburg (CREA DDF) MLS® feed

  • Agent profile page meta description improved for better Google crawling

  • Removal of Google+ (a failed social media network by Google) from agent modules

  • Removal of many old files no longer needed to reduce bloat on our system

  • Upgrade of many software modules to newer & more secure versions (will spare you the details as there are too many to list)

  • Upgrade MLS® search for REBGV, FVREB & CADREB to better handle Condo/Penthouse/Loft searches

  • Image upload, crop & compression modules made more secure against 3rd party load/hotlinking

  • Den & Flex fields enabled in addition to bed/bath fields (available on new builds only, not available on all MLS® jurisdictions)

Upcoming Upgrades for our Real Estate Platform

  • See how many views (and where they came from) each listing had within your own ADMIN screen via a native Google Analytics integration via API.

  • Faster page load time & lowered server pressure through utilization of better cache systems and newest server modules (will not disclose details due to security reasons)

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