Featuring A Bespoke Website for Jason Jennings (Sotheby’s) with the HoodQ widget and a native Instagram feed upgrade
Better Core, Better Functions, Better Real Estate Website Performance Achieved throughout 2021
The entire real estate industry had to adapt, shuffle & grow to continue serving the public in one of the most essential services. The COVID-19 pandemic has made online presence more important than ever for our clients, and we’ve made many improvements to our real estate website system for better results.
Since March 2020, The Brixwork creative squad moved quickly to pivot and offer even more digital/web based branding & marketing support, such as:
- Digitized listing/buyers presentations on Google Slides
- Better designed Canva/Mailchimp templates to give our Realtors® autonomy and agility in their online marketing.
- Higher-grade storytelling web designs, and more uniquely branded/styled custom websites for an even bigger impact online.
- Increasing range of options & modules available on our websites to bring even better online presence for our real estate professionals.
. . .
Functionality Upgrades, Bug Fixes & New Features on the Brixwork Website System
Our real estate specific website architecture with real estate specific features is, of course, one of our utmost priorities to continue improving. Here are just a few of the most notable improvements made throughout 2021, further to the numerous website system upgrades we completed throughout 2020:
January, 2021
- Improvements to Google Tag Manager, and Google Analytics code management, and resolve redundancies for better website traffic information.
February, 2021
- Commercial MLS® integration enabled for Penticton CREA DDF.
- Lead email dispatch module upgraded once again with SendGrid’s API for better delivery & security.
March , 2021
- Mobile & Thumbnail photo generation module for all MLS® Reciprocity & CREA DDF data feeds replaced new image generation software, all running on Lambda (AWS Serverless on-demand platform).
April , 2021
- KADREA (Kamloops MLS® feed) feed improvements for better bedrooms & den handling.
- Bedrooms & Den display functions upgraded throughout, inspired by the bug fix on Kamloops MLS® feed.
May, 2021
- Condo/Penthouse/Loft filters improved on Vancouver/Fraser Valley/Chilliwack MLS® Reciprocity for more concise MLS® searches.
June, 2021
- TikTok icons enabled (only for websites built at this point & forward, please email support for upgrading older websites to include this social media link on your real estate websites)
July, 2021
- Cloudfront (AWS module for blazing fast photo loads) load modules updated to reduce/eliminate blockage at browsers with sensitive security settings.
August, 2021
- MLS® photo fetch modules upgraded to streamline better across multiple MLS® Reciprocity and CREA DDF feeds.
September, 2021
- Reciprocity data exchange module replaced & upgraded for all MLS® zones for faster & more concise data exchange (IDX) as well as easier maintenance for our engineers.
- Email dispatch module’s cc/bcc bugs fixed to account for user error of entering redundant email addresses.
October, 2021
- URL bugs for trailing slashes fixed, and photo extension bug (.jpg VS .jpeg) fixed for improved usability.
November, 2021
- Polygon based MLS® listing filter system created. Useful for searching listings by any geographic boundary such as School Catchments, proximity to major facilities and more.
- Merged Kelowna BC and Penticton BC MLS® feed (CREA DDF based) to one feed as the boards merged their listings, enabling Realtors® in each zone to show listings from each other’s areas.
December, 2021
- Commercial listing entry functions dramatically improved – Lease rates (base rent & additional rent) entry & calculation, zoning/occupancy entry re-designed.
To Learn More About Real Estate Website Systems and How To Choose What’s Right For You
Here are some handy pages to help you choose the best solution for you.
Websites Designed Just For You, And As Unique As You Are!
We are industry leaders at delivering bespoke, fully branded, custom designed websites for those who want a unique & specific presence – check out our custom websites services, made possible by our flexible & real estate specific software.
You Deserve Better Than a WordPress Website
If you don’t have the time/patience to wrestle with website editing tools, learn how Brixwork differs from WordPress when it comes to real estate websites. Websites that look better, and take less time to manage listings/photos/floorplans on, is what our premium real estate clients are looking for.
Presale/Project Marketing is A Breeze (and a Beauty) on Brixwork
We design some of the best boutique presale marketing websites on our real estate only platform. Our boutique branding & print design services, as well as showroom/signage design, puts your new communities in the A-league.
–Jeff Kee & The Development Team
