Don’t Miss out on Opportunities for Better Website Traffic
YouTube is the 2nd most used search engine after Google
More Website Traffic by YouTube Channels & Video Descriptions
With minimal effort, many real estate agents can benefit from a tool they already use on a day-to-day basis – YouTube. YouTube is a great home tour, or neighbourhood guide video platform but it can be used for search engine optimization to drive more relevant traffic to your website, and serve as a gallery to showcase your tenure & expertise.
3 Mistakes Realtors Often Make With YouTube Videos
Many real estate professionals fail to get the most out of their YouTube home tour videos however, and with very little time & effort these can be remedied.
#1 Mistake – Not having your own YouTube channel!
Many video tour companies will offer to upload the video on YouTube, and provide you with the link. Sounds great, right? Wrong. The home tour videos are only attributing to the content on their channels, not yours. Every Realtor® should create their own YouTube channel where they start uploading their videos (see Sidra Subzawari’s impressive YouTube channel full of luxury listing videos in and around White Rock).
#2 Mistake – Not providing a link back to the listing detail page on your website
Did you know you can put a link in your YouTube video descriptions? Putting a link back to the listing detail page on your website is critical for any home tour video. If the video is a general neighbourhood guide or market update, simply link it back to your website only. One way or another, you want to provide a backlink to your website.
This video by Nest Presales contains a link back to their listings page from their East Vancouver condo listing tour video (since the listing is sold, they linked it to show other active listings) – this is a great example of a backlink.
#3 Mistake – Not using YouTube!!!
YouTube is owned by Google, and is the second most popular search platform in the world after Google. Please upload your videos on YouTube, not Vimeo.
Best Practices When Sharing Listing Tour Videos on Facebook
When real estate agents share listings on Facebook, often we see the YouTube video being shared directly, instead of the listing detail page on the website (which already has the video embedded from YouTube). The advantage of this method is it allows video playback within the Facebook feed itself. However, it’s important to take steps to ensure visitors have a way to see the listing detail page. This not only drives more traffic to your website to encourage more people to be exposed to your branding for a longer period of time, but it also creates more backlinks from social media platforms.
